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Attention Publishers:: Learn how to build, manage, and get results from your online marketing program at the Fifth Annual Mequoda Summit and Internet Marketing Conference, October 14-15th, 2008.
Dear Colleague,
Whether you've attended a Mequoda Summit in the past or not, you'll surely benefit from this year's Mequoda Summit 2008 in Boston. We've updated all of our research and sessions and we're excited to share with you what we've found!
For many publishers, the last few years have been hit and miss when it comes to figuring out how to market their information products on the Internet.
And not every publisher got the same results—or used the same models or methods to market their publications online:
- One major publisher had great success mailing a lengthy print magalog to sell an online commodities trading service. The print piece drove recipients to a landing page where the product could be ordered online.
- Another publisher built a central website packed with content. Visitors who came to the site found that some of the content was theirs for the taking... but other segments were closed unless you subscribed with your credit card —and thousands did just that.
- A third publisher used co-registration, pay per click, viral marketing, SEO, and just about every traffic-generating technique known to man to build a huge subscriber list for their free e-newsletter. Then, mostly with online ads and email, they quadrupled their annual online sales to over $100 million in just a few years.
The bottom line is: the models and methods traditional and new media publishers can use to sell their products on the Internet are no longer a mystery, an unknown, a black box.
A lot of expensive lessons have been learned by the pioneering publishers who've unlocked the secrets to making Internet marketing profitable for selling information products online.
But... how can you improve your own online marketing results and revenues based on their triumphs and mistakes—without duplicating their costly experiments and errors?
I promise at this years Mequoda Summit 2008, you will discover dozens of new ways to multiply your online subscription revenues and one-shot product sales... and build your e-list... as never before.
Imagine a vast library of Internet marketing knowledge for publishers... yours for the taking.
My name is Don Nicholas. I've been a publisher and subscription marketing consultant for nearly three decades.
More than a decade ago, I got involved with selling publications—both mine and my client's—online.
One of my early successes was helping Computerworld with their Internet marketing—and our methods reduced their online subscriber acquisition cost by 74 percent.
A couple of years ago, I had an idea: what if someone studied, analyzed, and reported—on a large scale—what works (and what doesn't work) in selling newsletters... magazines... special reports... audio conferences... membership Websites... directories... databases... and other information products online?
And what if that person or organization made these "best practices" available as a vast library of Internet marketing methods, tactics, case studies, and resources?
Well, that's exactly what I've done: in 2003, I founded the Mequoda Group to serve the publishing and subscription marketing industries as the authoritative research-based source of Internet marketing methodologies for mainstream and new media publishers.
Our first project, still ongoing today, was to create the Mequoda Library—perhaps the largest online library of Internet marketing case studies, tips, tactics, and resources... again, specifically for mainstream and new media publishers.
Later we offered our Mequoda Library Members the opportunity to attend our Boot Camp on Internet marketing for publishers... the Mequoda Summit.
The attendee lists from past Mequoda Summit and other Mequoda marketing events read like a "Who's Who" of the publishing industry—and include marketers from:
Adams Business Media... American Medical Association... Aspen Publishers... Blood-Horse Publications... Crain Communications... Dow Jones & Company... Ebsco Industries... FDA News... Harvard Health Publishing... Highlights for Children... Infocom... J.D. Powers & Associates... Kiplinger... Lutheran Magazine... Manisses... Massachusetts Medical Society... Ogden Publications... Pinnacle Publishing... PRIMEDIA... Rodale... Scientific American... The Motley Fool... Time Inc... Unity World... University Health Publishing... Vance Publishing... Wiesner Publishing... Yoga International... and many others.
The Mequoda Summits have been so successful... and the demand has been so strong for encore performances... that we're hosting two each year! 
Selling information products online at a profit—once rare, now commonplace.
As recently as five or 10 years ago, the Internet was a source of mystery and frustration to most publishers.
We knew that, with its instantaneous—and virtually free—electronic delivery of both marketing messages and editorial products, the Internet should be a boon to publishing.
But... and I'm sure you remember this... somehow, very few publishers could make it work.
Why not? Because they were trying to take what they did in direct mail and transfer it directly to the Web.
The offline, "postal model" of direct marketing basically involves renting a list of strangers and sending them a letter, in response to which they send you money.
But when publishers tried this strategy on the Internet—emailing to rented lists of opt-in names and trying to sell them content—it flopped big-time.
Instead, what works best online is a two-step process. First, you offer those "strangers" free content—which might be an e-zine, downloadable PDF document, tele-seminar or CD.
But to get the free content, those strangers have to give you their email address in exchange. When they do, you add them to your house e-list... and you now have permission to send them future e-mail messages at virtually no cost.
Then, you "win them over" by offering more valuable content for free... which you can deliver in your e-newsletters and other free offers.
Finally, once you've gained their trust and respect, you can begin up-selling them to your paid products—and make millions doing so.
Spend a few days with the Mequoda Team in Boston...then go back to your office—and shift your Internet marketing into high gear!
During the Mequoda Summit, you'll master a new methodology—the Mequoda Methodology—that has generated hundreds of millions of dollars in information product sales online for dozens of publishers, from start-ups to multi-million-dollar media giants.
At the Mequoda Summit Boston 2008, you will learn:
- How to come up with ideas for new ways to package your products and services—and sell them online.
- The most common traits of online publishing companies that have made millions on the Internet.
- Why arrivals, conversion rates, email circulation, RPM and cost per new subscriber are important metrics for product-driven websites.
- Why impressions, revenue per page, email circulation, RPM and cost per new subscriber are important metrics for ad-driven websites.
- The keys to maximizing profit using your existing content and knowledge-base.
- How to recycle, reuse and republish information in different formats.
- How to identify the right archetype for your business, to ensure higher revenue, lower operating costs and happier customers.
- How to optimize an organic landing page to help a user searching with Google, Yahoo! or MSN to find it.
- How to increase conversion rates and improve the user experience with your brand online.
- How to price your information products and test different offers to maximize sales and profits.
- How to use meta pages to maximize website traffic and help users find your content more easily.
- How to get your email newsletter through ISP filters and those that reside on the recipients desktop.
- How to use the power of your brand to launch a TV show, radio show, or syndicated newspaper column.
- How to use personalized content to enhance user satisfaction and increase page views and time spent.
- How to measure the effectiveness of your websites.
- How to get your email promotions opened and read.
- The how, why and what to test for ad-driven and product-driven websites.
- How to use multimedia and interactive technology to increase interest in email newsletters.
- How to make your website's interface more intuitive and uncomplicated.
- How to generate massive traffic to your site—and capture each visitor's email address.
- How to use the 10 different types of landing pages effectively.
- How to increase your site's rankings with the major search engines.
- Which tools are available to help make keyword research easy and effective.
- How to Build Website traffic through Google and other pay-per-click advertising.
- The external media sources and database marketing channels that constitute a proven Internet marketing system.
- How to up-sell and cross-sell online customers for maximum profits.
- The key drivers that affect your website's bottom line and learn how to implement a metrics-driven plan for your integrated online publishing empire.
- How to build huge, responsive email lists that generate huge cash flow—month after month.
- How to generate multiple streams of income from a single book or information product.
- How to create relationships and gain the trust of your prospects so that they will order from you over and over again.
- How to get the biggest publishers in your market to actively promote your products to their lists—at no up-front cost to you.
- How to precisely measure unique visits, click-through rates, conversions, orders, dollars per name, and other key metrics.
The bottom line: by the close of the Summit, you will have in your hands dozens of practical, specific, detailed, and realistic ways to build, manage, and get results from your online marketing program.
The good news for you is that it's not too late for your publishing company to jump aboard the Internet marketing boom... and make a fortune online.
The number of people using the Internet worldwide more than doubled over the past four years, and there are now nearly a billion people online.
In 2003, consumers spent more than $51 billion shopping online. And a study from Jupiter Research predicts that email marketing revenues will triple by 2008.
In fact, with all the recent advancements in online marketing tools, techniques, and business models... which you'll be given during the Summit... there's never been a better time for publishers to scale up their Internet marketing activities than right now.
And in just two information-packed days, you can master these marketing strategies—and unlock the "secrets" of generating massive online sales of your information products.
To enroll in the Mequoda Summit call Julie Ottomano at 508-435-1005. Or click below now:
But I urge you to hurry. First come, first served.
Sincerely,
Don Nicholas
Managing Partner
Mequoda Group LLC
P.S.As of today, you can attend the Mequoda Summit 2008 in Boston this year for just $1197 (and $997 for each additional attendee).
P.P.S. We guarantee your satisfaction. If you are not convinced that the Mequoda Summit will absolutely revolutionize and transform your Internet marketing... and take your publishing company to a whole new level of sales and success online... just let us know by lunch time of the first day.
You can return your conference materials, leave, and get a prompt and full refund of all your money. That way, you risk nothing.
